Green Marketing in Emerging Economies : A Communications Perspective /

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Mogaji, Emmanuel (Editor), Adeola, Ogechi (Editor), Adisa, Isaiah (Editor), Hinson, Robert E. (Editor), Mukonza, Chipo (Editor), Kirgiz, Ayça Can (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Edition:	1st ed. 2022.
Series:	Palgrave Studies of Marketing in Emerging Economies,
Subjects:	Marketing. International business enterprises. International Business. Electronic books.
Online Access:	Connect to the full text of this electronic book