Advertising and consumer culture in China /
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese...
Cambridge, UK ; Malden, Massachusetts :
|Series:||China today series (Cambridge, England)
Evans: Library Stacks
HF5813.C5 L484 2016
|Call Number||Status||Get It|
|HF5813.C5 L484 2016||Available|