Advertising and consumer culture in China /
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese...
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, UK ; Malden, Massachusetts :
Polity Press,
2016.
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| Series: | China today series (Cambridge, England)
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| Subjects: |
Evans: Library Stacks
| Call Number: |
HF5813.C5 L484 2016 |
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| Call Number | Status | Get It |
| HF5813.C5 L484 2016 | Available | |