Advertising and consumer culture in China /

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese...

Full description

Bibliographic Details
Main Author: Li, Hongmei, 1974- (Author)
Format: Book
Published: Cambridge, UK ; Malden, Massachusetts : Polity Press, 2016.
Series:China today series (Cambridge, England)

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HF5813.C5 L484 2016
Call Number Status Get It
HF5813.C5 L484 2016 Available