Promoting consumer engagement through emotional branding and sensory marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Gupta, Monika, 1974- (Editor), Jindal, Priya, 1978- (Editor), Bansal, Shubhi, 1997- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, Business Science Reference, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Advertising > Psychological aspects. Branding (Marketing) Internet marketing. Customer relations. Marketing > Technological innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book