Customer Behaviour in eCommerce : Case Studies from the Online Grocery Market /

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. Th...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Zapletalová, Šárka (Editor), Starzyczná, Halina (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2023.
Edition:	1st ed. 2023.
Series:	SpringerBriefs in Business,
Subjects:	Strategic planning. Leadership. Retail trade. Electronic commerce. Customer relations-Management. Telemarketing. Internet marketing. Business Strategy and Leadership. Trade and Retail. e-Commerce and e-Business. Customer Relationship Management. Digital Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book