B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade /

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and...

Full description

Bibliographic Details

Main Author:	Heinemann, Gerrit (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Edition:	1st ed. 2023.
Subjects:	Electronic commerce. Retail trade. Marketing. E-Business. Trade and Retail. Electronic books.
Online Access:	Connect to the full text of this electronic book