The elusive fan : reinventing sports in a crowded marketplace /

The elusive fan : reinventing sports in a crowded marketplace /

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Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as base...

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Bibliographic Details
Main Author: Rein, Irving J.
Other Authors: Kotler, Philip, Shields, Ben
Format: eBook
Language:English
Published: New York : McGraw-Hill, ©2006.
Subjects:
Sports > Marketing.
Sports > Economic aspects.
Communication in marketing.
Sports spectators > United States.
Professional sports > United States.
Sports > Aspect économique.
Communication en marketing.
Supporters > États-Unis.
Sports professionnels > États-Unis.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Reference.
GAMES > Gambling > Sports.
TRAVEL > Special Interest > Sports.
Professional sports.
Sports spectators.
United States.
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Call Number: GV716 .R45 2006eb
 
Call Number Status Get It
GV716 .R45 2006eb Available