True story : how to combine story and action to transform your business /

The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.

Bibliographic Details

Main Author:	Montague, Ty (Author)
Other Authors:	Runnette, Sean (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Minneapolis, Minn.] : HighBridge Audio, [2014]
Subjects:	Branding (Marketing) Customer relations. Success in business. Stratégie de marque. Succès dans les affaires. branding. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Downloadable audio books. Audiobooks. Livres audio.
Online Access:	Connect to the full text of this electronic book