The art of woo : using strategic persuasion to sell your ideas /

Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling...

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Bibliographic Details

Main Author:	Shell, G. Richard, 1949-
Other Authors:	Moussa, Mario, Sklar, Alan
Format:	Audio eBook
Language:	English
Published:	[United States] : Tantor Audio : Made available through hoopla, 2007.
Edition:	Unabridged.
Subjects:	Selling. Marketing. Persuasion (Psychology) Marketing Vente. selling. marketing. Downloadable audiobooks. Audiobooks. Livres audio. Downloadable audio books.
Online Access:	Connect to the full text of this electronic book