The laws of brand storytelling : win -- and keep -- your customers' hearts and minds /

Packed with inspiring tips, strategies, and stories from marketing innovators, this book shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. --

Bibliographic Details

Main Authors:	Walter, Ekaterina (Author), Gioglio, Jessica (Author)
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill Education, [2019]
Subjects:	Marketing. Storytelling > Economic aspects. Marketing Art de conter > Aspect économique. marketing. BUSINESS & ECONOMICS / Marketing / General.
Online Access:	Connect to the full text of this electronic book