Contemporary issues in digital marketing /

"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emergin...

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Bibliographic Details

Other Authors:	Niininen, Outi (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2021.
Subjects:	Internet marketing. Marketing sur Internet. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Customer Service BUSINESS & ECONOMICS / International / Marketing
Online Access:	Connect to the full text of this electronic book