The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /

"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends i...

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Bibliographic Details
Main Author: Scott, David Meerman (Author)
Format: eBook
Language:English
Published: Hoboken, NJ : John Wiley & Sons, Inc., [2022]
Edition:Eighth edition.
Subjects:
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Call Number: HF5415.1265 .S393 2022
 
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HF5415.1265 .S393 2022 Available