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It addresses the need to change business focus and move away from the funnel view in order to achieve success in physical and digital business. It shows the secrets of what influences purchase decisions and highlights three differentiating factors: content, connection, engagement.

Bibliographic Details
Main Authors: Stratten, Scott (Author), Kramer, Alison (Author)
Other Authors: Krochmal, Walter (Narrator)
Format: Audio eBook
Language:Spanish
Published: [Place of publication not identified] : BookaVivo, 2021.
Edition:[1o ediciĆ³n].
Subjects:
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Call Number: HF5438.25
 
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HF5438.25 Available