What to ask : how to learn what customers need but don't tell you /

Does capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like...

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Bibliographic Details

Main Author:	Olson, Andrea Belk, 1976- (Author)
Other Authors:	Perry, Rachel (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : Ascent Audio, 2022.
Edition:	[First edition].
Subjects:	Customer services. Consumers > Research. Downloadable audio books. Audiobooks.
Online Access:	Connect to the full text of this electronic book