Augmented customer strategy : CRM in the digital age /
Reflecting on the customer relationship, what it has become and what it will be tomorrow, this book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. --
Bibliographic Details
| Other Authors: |
N'Goala, Gilles
(Editor),
Pez-Pérard, Virginie
(Editor),
Prim-Allaz, Isabelle
(Editor) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; John Wiley & Sons, Inc.,
2019.
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| Series: | Innovation, entrepreneurship and management series.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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