Political Branding Strategies campaigning and governing in Australian politics /

Bibliographic Details
Main Author:	Downer, Lorann
Format:	Electronic eBook
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Series:	Palgrave studies in political marketing and management. Palgrave pivot.
Subjects:	Australian Labor Party. Campaign management > Australia. Political campaigns > Australia. Branding (Marketing) > Political aspects > Australia. Australia > Politics and government > 21st century. Electronic books.
Online Access:	Connect to the full text of this electronic book

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