Researching marketing decisions : the Indian context /

Bibliographic Details
Other Authors:	Mehta, Ritu (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & France Group 2019.
Series:	Advances in management research
Subjects:	Marketing > India. Marketing > India > Management. Marketing research > India. Electronic books.
Online Access:	Connect to the full text of this electronic book