Better brand health : measures and metrics for a how brands grow world /

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for pu...

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Bibliographic Details

Main Author:	Romaniuk, Jenni (Author)
Other Authors:	Gould, Cat (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : Ascent Audio, 2023.
Edition:	[First edition].
Subjects:	Branding (Marketing) Business enterprises > Public opinion. Performance standards. Audiobooks.
Online Access:	Connect to this electronic resource