Marketing and Smart Technologies : Proceedings of ICMarkTech 2022, Volume 2 /

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1-3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing,...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Reis, José Luís (Editor), Peter, Marc K. (Editor), Varela González, José Antonio (Editor), Bogdanović, Zorica (Editor)
Format:	eBook
Language:	English
Published:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Edition:	1st ed. 2023.
Series:	Smart Innovation, Systems and Technologies, 337
Subjects:	Internet of things. Computational intelligence. Artificial intelligence. Quantitative research. Internet of Things. Computational Intelligence. Artificial Intelligence. Data Analysis and Big Data. Electronic books.
Online Access:	Connect to the full text of this electronic book