The advertising business : operations, creativity, media planning, integrated communications /

The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Jones, John Philip
Format: eBook
Published: Thousand Oaks, Calif. ; London : SAGE, c1999.
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Call Number: HF5813.U6 A635 1999
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HF5813.U6 A635 1999 Available