The advertising business : operations, creativity, media planning, integrated communications /
The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.
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Format: | eBook |
Language: | English |
Published: |
Thousand Oaks, Calif. ; London :
SAGE,
c1999.
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Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
HF5813.U6 A635 1999 |
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Call Number | Status | Get It |
HF5813.U6 A635 1999 | Available |