Today's public relations : an introduction /

'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.

Bibliographic Details

Main Author:	Heath, Robert L. (Robert Lawrence), 1941-
Corporate Author:	Sage Publications
Other Authors:	Coombs, W. Timothy
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c2006.
Subjects:	Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book