Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth /

We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices h...

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Bibliographic Details

Main Authors:	Parvatiyar, Atul (Author), Sisodia, Rajendra (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Incorporated, 2019.
Edition:	1st edition.
Subjects:	Sheth, Jagdish N. Disruptive technologies. Marketing. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book