Brand psychology : the art and science of building strong brands /

Bibliographic Details
Main Author:	Busche, Laura (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2024.
Subjects:	Branding (Marketing) > Psychological aspects. Product management > Psychological aspects. Brand name products. Electronic books.
Online Access:	Connect to the full text of this electronic book