Brand psychology : the art and science of building strong brands /

Brand psychology : the art and science of building strong brands /

Bibliographic Details
Main Author: Busche, Laura (Author)
Format: eBook
Language:English
Published: New York, NY : Routledge, 2024.
Subjects:
Branding (Marketing) > Psychological aspects.
Product management > Psychological aspects.
Brand name products.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781003336693
1003336698