Brand management in a co-creation perspective : communication as constitutive of brands /
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Format: | eBook |
Language: | English |
Published: |
London ; New York, NY :
Routledge, Taylor & Francis Group,
2021.
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Series: | Routledge studies in marketing
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Subjects: | |
Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
HF5415.1255 .H35 2021 |
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Call Number | Status | Get It |
HF5415.1255 .H35 2021 | Available |